Our New Logo

The rationale of the logo is as follow:

The Homely logo is made of its logo type and an arc on top. The top arc symbolises that Homely is a shelter / home for hardware and is able to fulfill the needs of our customers. It also represents evolution (moving into a new era) as the arc evolves from small to big.

The vibrant blue colour symbolises Homely's approachable character and its emphasis on building relationships with customers, employees and the community. The orange colour represents the friendly nature of Homely.